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The Sustainable Craft Wagyu®︎

Fujiwara Farm


"The Sustainable Craft Wagyu®︎ ~Fujiwara farm~"

Tokushima Prefecture is home to one of Japan's most famous rivers, the "Mother River—Yoshino River.” The river's majestic flow, which begins with a single stream, weaves its way through valleys and down mountains, creating beautiful canyons and providing fertile soil for the watershed. The river is also called Shikoku Saburo because of the splendid scenery that changes with each basin. The river has a long history as an artery for transporting people, goods, and culture, and is the largest river in Shikoku with the character of a "mother river.” 

Fujiwara Farm was established in 1978. Its "Tokushima 3-star Beef," the first certified product of the Craft Wagyu—Sustainable Series, meets Craft Wagyu's high quality standards, and has received J-GAP certification(*), which certifies the originality of the farm's integrated production of locally born calves using superior local bloodlines and the sustainability of the farm’s initiatives.

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The barn is designed with consideration for both "animal welfare" and "health of mother cows and  calves".

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Proper nutrition management and disease prevention through Wagyu calf weaning program.

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A specially designed facility helps calf temperature regulation and creates a clean air environment to prevent complex infections such as diarrhea and pneumonia.

All the cows at Fujiwara Farm grow up feeling the breeze on the surface of the Yoshino River, drinking the best mineral-rich water, and eating high-quality feed and straw supplied by the fertile terroir created by the Yoshino River. Fujiwara Farm's group company has a meat processing facility that has obtained Tokushima Prefecture's version of HACCP certification, and is mainly responsible for conditioning and cutting dressed carcasses.

Fujiwara Farm also has a butcher store in Tokushima City, and is practicing an integrated production and sales system from production to meat processing and sales, in other words, a "farm to table" system in Japan.

Fujiwara Farm is located in Awa City, Tokushima Prefecture, where the agricultural and livestock industries are flourishing due to the mild climate and rich natural soil full of minerals brought by the Yoshino River. With a compost manufacturing company nearby, participation in local environmental beautification activities, and internships for students, Fujiwara Farm has been able to realize a regional recycling-oriented agriculture.

As part of our animal welfare efforts, Fujiwara Farm focuses on cleaning the barn thoroughly, making comfortable cattle beds, and creating a relaxing environment with classical music.

Many people involved in the farm, including veterinarians, the Livestock Health Center, and the Tokushima Prefecture Livestock Promotion Division, are working together to implement GAP and animal welfare.

Fujiwara Farm is constantly striving for better feeding and management methods, and is aiming to provide consumers around the world with Sustainable Wagyu, the pride of Tokushima Prefecture.


The earth pillars of Awa

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Oasahiko Shrine

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Awa Odori

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Agriculture is an industry closely related to the global environment. The natural environment, including soil, water, and temperature, is important for the sustainable production of farm products because these elements determine the future of production. 

To ensure the sustainability of agriculture, it is also necessary to take initiatives to secure human resources capable of being future leaders, such as securing worker safety, enhancing welfare programs for them, developing human resources, and creating work environments that are free from discrimination.

The sustainable production of farm produce as food is also related to social issues such as poverty and hunger.

Through the JGAP certification programs, the Japan GAP Foundation contributes to achieving the global Sustainable Development Goals (SDGs).

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